Copywriting
How to Write Better Hooks
A simple guide to writing opening lines that make people stop scrolling.
6 min read
The hook decides if people continue reading
A hook is the first line of your post or video. Its job is not to explain everything. Its job is to create enough interest for someone to continue.
Hook formats that work
Good hooks usually create curiosity, tension, relevance, or urgency.
- Most people get this wrong...
- I wish I knew this earlier...
- Here is the simple framework...
- Stop doing this if you want...
- The biggest mistake I made was...
Keep hooks specific
Generic hooks feel weak. Specific hooks make the reader feel like the post was written for them.