Personal Branding
How to Create Content Pillars
A simple method to organize your expertise into repeatable content themes.
9 min read
What are content pillars?
Content pillars are the main topics your personal brand talks about repeatedly. They help your audience understand what you stand for and what they should remember you for.
Without content pillars, your posts can feel random. With pillars, every post supports a bigger positioning strategy.
Choose pillars based on your expertise
Start by listing your skills, experience, stories, opinions, and audience problems. Then group them into 3 to 5 repeatable themes.
- Expertise pillar
- Story pillar
- Opinion pillar
- Proof pillar
- Behind-the-scenes pillar
Make each pillar repeatable
A good pillar should create many post ideas. If you can only write about it once, it is not a pillar. It is just a topic.